Seo : 10 Ways to Make Sure Your SEO Goes Out of its Way for You
Related Links
Featured Links
Recommended Products
Featured Articles
Complete SEO Tutorial - Start from the beginning! SEO the short form of Search Enigne Optimization, is a tremendous need of the day for many webmasters... You have made a web site and consider it as the #1 site that you could have ever made but, is that the case with the people of this world and most ... How to kick start your business with SEO & SEM Who is this for? If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be successful online, than ... The 7 Points of Do-It-Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever ...
10 Ways to Make Sure Your SEO Goes Out of its Way for You
1. Be realistic. Dont waste your time or the SEO firms expertise by arguing about broad search terms. Dont say you want to be in the Top 10 for e-commerce. The SEO firm should ask: E-commerce and what else? E-commerce consultants? Please be specific.
2. Think long-term. If you cant help yourself and you want broad search terms, such as toys, think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there arent site design, programming and link popularity flaws.
3. Be open with log files. Dont shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company cant provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?
4. Change text. If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it wont hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.
5. Dont sit on recommendations. You may end up discouraging the SEO firm youre paying if you hire them and then fail to review their suggestions.
6. Reply to e-mails, voicemails and other communications. If an SEO firm contacts you,
especially for a scheduled meeting, make a point to return the e-mail or call. Really, its a good idea to be available for strategic conference calls.
7. Stick to the program. Dont ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you cant handle PPC on your own, pay the experts.
8. Keep statistics in perspective. With many search terms and engines, its always going to be possible for some keywords not to rank. Dont get hung up on what search terms didnt pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits. SEO firms appreciate informed clients to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But dont hire an SEO expert and then tell them youre an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Dont blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags. Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if its short and useful from a title tag proximity and density standpoint.
About the Author Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the U.S. Manufacturers Resist Natural Search Engine Optimization study and white paper, Search Engine Marketing: Get in the Game. michael@fathomseo.com
